From rising trends in hotel upselling to a remarkable inclusivity movement in Cape Town, and a creative winter campaign in Abu Dhabi, we’ve handpicked these stories to inspire you and keep you ahead of the curve. Let’s dive right in!
Positive Trend In Travel: Hoteliers Upselling With 70% Increase
According to the Mews Data Snap for Summer 2023 (June, July, and August), released by industry-leading hospitality cloud provider Mews, travelers are willing to spend more and embrace technology-driven services.
Average occupancy reached 62%, which is an increase of 5% year-on-year (YOY). This suggests a positive trend in travel, which is encouraging news for the travel sector.
Despite concerns about increased rates, ADR and RevPAR saw positive movement — ADR (Average Daily Rate) increased by 9% YOY to an average of $294 and RevPAR (Revenue Per Available Room) surged by an impressive 14% YOY to $178, with a notable $30 increase in June YOY.
Furthermore, the continued use of online check-in and the significant increase in upselling (31% YOY to $51 per upgrade) through this channel highlight the importance of technology in the travel sector. Travelers are increasingly looking for convenient amenities including early check-in, pet fees, late check-out, breakfast, and drinks or food upon arrival.
In summary, the data suggests that the travel sector is recovering, and travelers are willing to embrace technology-driven services. Property owners should consider pricing strategies carefully and invest in technology to provide a better experience for travelers.
Cape Town Embracing Inclusivity In Travel
Named the ‘Greatest City on Earth’ by the 2023 Telegraph Travel Awards, Cape Town launched the ‘Limitless Cape Town’ movement to promote inclusivity in tourism.
The movement aims to provide equal access to the city’s tourism experiences for individuals of all backgrounds and abilities and includes Braille touchpoints, QR codes with audio descriptions, and visually impaired tour guides.
This initiative sends a powerful message to the travel sector that inclusivity is not just a buzzword but a tangible goal that can also enhance the appeal of a destination. Additionally, it sets an example for other destinations to follow this global growing trend to cater to diverse travelers and create a more welcoming environment.
Abu Dhabi Reveals The ‘Can’t Wait To Winter’ Campaign
‘Can’t Wait to Winter’ is a global campaign launched by Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism — Abu Dhabi. With a wide variety of events and activities catering to different interests, this campaign offers an unforgettable winter experience.
The NBA Abu Dhabi Games, Formula 1 Abu Dhabi Grand Prix, UFC Showdown Week, Hyperound K-Fest music festival, concerts by famous artists like Robbie Williams and Arijit Singh, and theatrical productions of Hamilton and Disney on Ice are just a few of the exciting events scheduled for Abu Dhabi’s winter season.
Visitors interested in cultural experiences can visit Qasr Al Watan to discover Abu Dhabi’s rich traditions, the Louvre Abu Dhabi, and the Qasr Al Hosn and House of Artisans to learn about Emirati heritage. Families and thrill-seeking individuals can take part in activities like quad biking, desert dune bashing, and indoor adventure hubs. New attractions include Snow Abu Dhabi and SeaWorld Abu Dhabi.
Through diversifying its appeal, providing a full calendar of events, and showcasing its cultural and adventure offers to a global audience, this campaign has the potential to considerably improve the local travel industry. This could lead to an increase in tourism, higher revenue for businesses, and a broader range of travel experiences.
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